Sales Connection Program

The most complete video-based training program available on sales skills. In its 26 half-hour videos The Sales Connection offers you and your team all the critical sales knowledge and skills, from the relationship between quality, service and value, to total success in sales.

This powerful one-of-a-kind series can be used in both academic and business settings, by those just starting out in sales careers and by those seeking to enhance their skills and build more consultative relationships with their clients.

This program is effective for both self-learning and facilitated learning, and it is a powerful resource for regular sales meetings. The series has won the Blue Ribbon Award in Sales Training at American Film & Video Festival.

The Sales Connection Program is based on the recognition that in today's competitive business environment, successful selling involves far more than getting the prospect to sign on the dotted line. A salesperson is successful today only if the prospect or customer remains satisfied long after the contract is signed, the sale closed, or the account confirmed.

In The Sales Connection, 26 television episodes offer a combination of first-hand experiences related by salespeople, live-action observation of salespeople at work, and compelling interviews with leaders and experts in the field.

Here are highlights of some of the programs in this series:

The Personal Touch

Outlines the qualities needed for success, including the manner in which salespeople establish, build and maintain relationships and the importance of a positive self image. Code POS0401

First Impressions

First Impressions emphasizes the importance of the image that a salesperson projects in shaping the customer's response. Code POS0501

Sales Talk

Sales Talk examines communication style bias - often a barrier to selling success - and explains how this occurs when salespeople contact customers whose communication styles are different. Code POS0601

A Good Match

A Good Match shows how the key to successful selling is the ability to convert "product features" into buyer benefits. Code POS0801

In Position

In Position focuses on those decisions, activities, and communication techniques that form selling strategies for new and old products. Code POS0901

Step by Step

Step by Step focuses on two influences for buying -- emotional and rational and the importance of each in the sales connection. Code POS1101

Making Connections

Making Connections explains how prospecting enables salespeople to identify potential customers, and discusses the importance of planning in the prospecting process. Code POS1201

Going the Distance

Going the Distance covers the four major parts of a consultative-style sales presentation, a popular approach in selling retail and wholesale goods and services. Code POS1401

Breaking Through

Breaking Through provides strategies for dealing with and overcoming buyer resistance. Code POS1601

On the Dotted Line

On the Dotted Line offers guidelines for "closing the sale" following a well-planned sales process / presentation. Code POS1701

Full Service

Full Service focuses on the two main processes of personal selling - making the sale and servicing the sale - and emphasizes the importance of customer service in increasing sales. Code POS1801

Setting the Pace

Setting the Pace sets forth the responsibilities of sales managers and outlines the steps they need to take for success. Code POS2001

Peak Performance

Peak Performance focuses on the responsibility sales managers have to orient, train and motivate new salespeople. Code POS2101

Personal Best

Personal Best positions self-management as a four-dimensional process involving management of time, territory, records and stress. Code POS2201

On Line

On Line demonstrates the role of computers for speedy prospect identification and information organization, which leaves more time available for sales. Code POS2301

Open Line

Open Line looks at the advantages and strategies of telemarketing, which can increase the efficiency and effectiveness of salespeople. Code POS2401

One World

One World considers the impact of international business and the economic interdependency of nations on sales and selling. Code POS2601

There are 26 half hour training videos packed with crucial knowledge and skills for sales professionals in this one-of-a-kind training series. Get them all for the one low price of $599.00 (Save over $700.00