Training and Communication for People at Work
   HOME Conference About Us/Policy Certify-Online Assess Online 50 Activities Change Courseware Coaching Creativity Critical Conversations CrossCultural Diversity Diversity Events DiversityCert. Ed2go ej4 Learning eLearning EQ Certification E. Q. Empl. Engage Empl-Engagement Heart & Mind L HRD Tools Leadership Leading w/intell Learn-Hour Motivation Profiles/Types TeamBuilding TrainTheTrainer Women Issues Ideas Download e-mail me

Creativity and Innovation Training and Certification


  • HumaNext now offers a comprehensive line of programs and products on creativity and innovation training, certification, and tools - available, in every form and media.
  • Whether you need a complete off-the-shelf program you can deliver tomorrow, an online assessment, an online trainer certification, or a stand-alone video or session opener, you will find what you need here.
  • If you want HumaNext to come and deliver the training to your staff to help them achieve breakthrough innovations at work, or to train your trainers to do that, just contact us at  

creativity bundle.png

When you order the Bundle you get a complete ready-to-deliver Creativity & Innovation Workshop with a Facilitator’s Guide, PowerPoint Slides and reproducible Participant Manual, plus perhaps the best video DVD on creativity and innovation with examples from Apple and other innovative companies, and one online Creativity Profile and Innovation Gap. You can cover up to two full days of training with these tools, but you can select fewer segments for one day or half a day program. Order below.

creativity at wok.JPG

Options for Creativity & Innovation Training and Certification

A powerful workshop that helps people sharpen their creative thinking and problem solving skills through research-based techniques for breakthrough idea-generation and innovation. You also learn how some of America's most innovative companies have created a culture of innovation at work.

Your Options:

1- Order the Creativity Bundle above which includes Off-the-Shelf complete workshop package together with a video and assessment to deliver the training on your own if you are competent enough as a trainer in this area.

2- Get trained and certified to deliver our Creativity and Innovation at Work workshop with several certification benefits. You can do this either online alone or after attending a live conference event. For completely online certification:

Or you can attend a live conference – HumaNext 2015 in May- to experience the power of this training topic first hand and learn our Heart & Mind Learning methodology, then get a post-event faster online certification to complete the process.

Click to learn about the live conference

3- Have HumaNext come and deliver the training to your staff to help them achieve breakthrough innovations at work, or to train your trainers to do that, just contact us at   

creativity certification online.GIF

Creativity Trainer Certification

We offer online or onsite trainer certification to enable you to deliver our Creativity and Innovation at Work training to your employees or clients.

Get trained and certified online to deliver our Creativity and Innovation at Work workshop with several certification benefits:

creativity bundle S.png

Order the Off-the-Shelf Ready-to-Deliver Creativity Bundle

Request samples by giving complete business information to

Order the Creativity bundle $825


New Ideas for a New Work Culture

The human mind, once stretched by a new idea, never goes back to its original dimensions. - Oliver Wendell Holmes

The avalanche of new ideas that participants explore and create during our Creativity & Innovation at Work workshop causes an irreversible expansion of the mind. Once they are back on the job, they view things very differently. They overcome the paralysis by analysis and paralysis by problems syndromes. Their capacity to generate ideas on demand become one of their greatest assets.

Organizations need people who make waves, who don't do business as usual or accept the status quo. These are the people who will create new products and services, come up with breakthrough improvements, and achieve extraordinary accomplishments. These are the people who will challenge things as they are.

"People look at things as they are, and ask why? I dream of things that never have been and ask, why not?" - George Bernard Shaw

Asking "Why not?" is one of many idea-generation techniques participants learn in the Creativity at Work training.

creativity idea-S.JPG

New Research: For Leaders, Creativity Is the Most Important Quality for Success

For CEOs, creativity is now the most important leadership quality for success in business, outweighing integrity and global thinking, according to a new study by IBM. The study is the largest known sample of one-on-one CEO interviews, with over 1,500 corporate heads and public sector leaders across 60 nations and 33 industries polled on what drives them in managing their companies in today's world.

Steven Tomasco, a manager at IBM Global Business Services, expressed surprise at this key finding, saying that it is "very interesting that coming off the worst economic conditions they'd ever seen, CEOs didn't fall back on management discipline, existing best practices, rigor, or operations. In fact, they did just the opposite."

60% of CEOs polled cited creativity as the most important leadership quality, compared with 52% for integrity and 35% for global thinking. Creative leaders are also more prepared to break with the status quo of industry, enterprise and revenue models, and they are 81% more likely to rate innovation as a "crucial capability."


What Will Participants Learn From Creativity at Work Training?


Participants will:

  1. Apply nuts and bolts techniques for unleashing their creative thinking abilities.
  2. Learn how to generate an abundance of new ideas at work.
  3. Apply creative problem solving techniques to solve difficult work problems.
  4. Identify the thinking language appropriate for each problem such as logical vs. creative thinking; verbal vs. arithmetical language, hence be able to solve problems more effectively.
  5. Improve brain power in the areas of perception, imagination, analysis, and concentration.
  6. Identify specific problems and opportunities at work and come up with solutions and action plans.
  7. Create an environment / work culture that fosters creativity and innovation throughout the organization,.

What our Customers Said about this Program:

"I did an abbreviated (2 hour) Creativity session for a group of Media Managers at a conference in San Diego and it went very well. In fact, there were seven or eight noted speakers speaking on various topics and my Creativity session was rated highest among them all from the participants. As I told Francois, as I delved deeper into the material I realized how thorough and well-thought out the material he authored is. The participants were very engaged and the results went beyond my expectations!" - Arlan Gutenberg Head of Section Media Support Services Mayo Clinic

creativity at work box.gif

Our Workshop Frees People from Inside-The-Box Thinking

The daily routines of work can gradually dull the senses and kill the spirit of innovation and enthusiasm. Our refreshing training revives people's natural appetite for playfulness and creativity. The battery of creativity tools helps participants breakthrough the box inside which they have trapped their thinking.

creativity at work ideasS.JPG

Our Creativity Training Gives You Access to the Source of Innovative Thinking

Where do creative ideas come from? How can you boost your ability to generate new solutions for entrenched problems? What techniques can you use to significantly increase your ability to look at the same thing others look at and see something different? In one of the workshop's modules, participants are introduced to more than thirty sources of new ideas.

The Creativity at Work workshop takes participants on a mind-opening journey filled with the excitement of new possibilities. Participants gain confidence in their ability to see problems in an entirely new light and generate an abundance of solutions.

creativity superman S.JPG

The Impossible Task Exercise: Think of Something that's Almost Impossible to Do!

After learning the creativity techniques in our Creativity at Work training workshop, participants consistently end up able to do what they themselves considered almost impossible to do at the beginning of the workshop.

Before offering the techniques, we ask participants to do The Impossible Task Exercise. Here is what it says:

Think of something you can't do at work something you have never been able to do before, or something you think is almost impossible to do in relation to your work, your abilities, your career, or your organization. Write it down.

After spending half a day or a full day learning the wealth of creativity techniques we offer, we go back again to revisit this exercise, and ask participants to see if they can apply some of what they learned to come up with ways to achieve the almost impossible to do things they wrote down at the beginning of the workshop. Invariably, participants report that they have found ways to achieve the impossible!

People who say it cannot be done should not interrupt those who are doing it.

- George Bernard Shaw


Topics Covered by the Innovation & Creativity Workshop

Pre-workshop preparation: Materials to market the workshop / Preparing the workshop environment / Pre workshop exercises.

Thinking and the Brain:

  • Examples of creative thinking. What is it?
  • The difference between logical thinking and creative thinking.
  • A peak at the brain; the way we think
  • Habitual vs. Creative thinking - Thinking in Patterns.

The Case for Innovation:

  • Case studies from some of America's leading companies that benefited from creating a culture of innovation, including innovation programs at 3M, GE, IDEO, and others.

Blocks to Our Creativity: 1. Perceptual blocks / 2. Cultural blocks / 3. Emotional blocks

Creative Problem Solving:

  •  Problem identification techniques
  • Idea generation techniques

Creative Products and Services:

  •  Lessons from Google, Xerox, and other organizations
  • Ways to produce innovative solutions for challenging problems.
  • Exercise on creating the product or service of the future.

Creating the Innovative Work Environment:

  1. haracteristics of the innovative environment
  2. Creating a culture of continuous innovation.
  3. Lessons and strategies from GE, 3M, Disney, IDEO, Pfizer, and others.


Everything You Need to Deliver: Leader's Guide, PP Slides, Participant Workbook, and More


1- LEADER'S GUIDE: Provides detailed step-by-step course presentation and evaluation plans. Comes with guidelines for adapting the course to the organization's culture, and to the audience's specific work situation.


Covers everything the participant needs to actively participate in the workshop. Save hundreds of dollars by reproducing as many copies as you want to train the entire organization.


This is part of the Support Materials file containing additional exercises applicable to creativity training. The file allows you to choose the right exercises for your audience.


These are copy-ready masters you print and distribute to participants before/ during/ and after the workshop. They create anticipation, excitement, and evaluation opportunities before and after the workshop.


A complete set of PowerPoint slides that accompany every major point of the workshop delivery. These slides add clarity , visual impact and change of pace that ensure continued participants involvement.


These materials are part of the Support Materials Section, for the segment of the workshop where participants apply the techniques learned on their own work situation. Before they do, you can show them case studies of what other organizations have achieved through creativity applications, and how.


This is a unique feature of this training module. You get ready to produce materials you can use to inform, announce and market the workshop internally.

This is NOT a downloadable product. You will receive the product by e-mail within about 24 hours from paying online, provided you have seen the sample first. Because it is an electronic product, it is NOT returnable for a refund. That's why we offer a FREE Sample Package to preview before ordering. Please request a Sample Package taken from this Creativiity at Work training program by emailing complete business contact information to  

Purchase for $195.00
  • Click to Order at HumaNext Store
  • If you have any question, please contact us at


    A Problem Defined Is a Problem Half-Solved - Quick: What's Two Thirds of One Half?


    The way you identify, define, and present a problem affects your ability to solve it.

    To illustrate this, I often ask the participants in my Creativity at Work workshop the following question: How much is two thirds of one half?

    Silence usually fills the room for several minutes before someone, who wrote the problem down and then was able to solve it, gives the right answer.

    Then I say to participants: How about this problem: What's one half of two thirds?

    Naturally most of the attendees quickly shout: One third.

    You will notice that it is actually the same problem I gave before and they had difficulty solving. But when I changed the way I asked the question, or the way I defined the problem, it became much easier to solve. Hence it is important before attempting to solve any problem that you make sure that your definition of the problem is correct. People often spend hours, days, or even months trying to solve a problem at work that was made more difficult by lack of proper definition and understanding of the nature of the problem.

    In the "Creativity at Work" workshop, we devote a whole training module on effective techniques for defining and understanding problems.


    What People Said About this Workshop:

    • Illuminating, useful, and new. Excellent workshop.

    • Timing is good at planning cycle. Opens up new thinking and not accepting status quo.

    • Extremely interesting. Would like to pursue further. The Big Idea Game; Excellent.

    • Brought out areas of applications that people would normally overlook.

    • Got people involved "made them think" gave them a different perspective on different approaches. Enlightening.


    Creativity Certification: An Innovative Program for Trainers, Consultants, and Managers


    Do you want to be trained and certified to deliver our powerful Creativity At Work training workshop to your internal or external clients in the US or abroad?

    If so, we have a proposition for you:  
    The Creativity & Innovation At Work  and other programs are now part of our HumaNext Online Certification Program.

    Click for complete details:



    • The latest research suggests that people can be taught to be more creative. More and more organizations are providing their managers and staff with creativity training with dramatic results.
    • The level of creativity for people participating in our Creativity at Work training was measured before and after the workshop. Results indicated that participants were able, on the average, to double the number of innovative ideas and solutions they generated to work problems after completing this workshop.
    Everything you need to deliver the training yourself, or we deliver it for you.

    Creativity Profile 830B.jpg

    Creativity Profile 170.jpg

    Add this Revealing Self-Discovery Tool to Your Workshop in Paper or Online


    Option 1: Paper & Pencil: Creativity At Work Profile for Charting Individual and Team Innovation

    Do you want managers and employees to 'Think outside the Box' for breakthrough results at work? Do you want to measure the Innovation Gap between people's capacity for innovation and the organization's tolerance for it? Looking for a tool to reveal to people their preferred mode of creativity and how they can enhance their innate ability to innovate? The reproducible Creativity At Work Profile self-scoring profile is your tool.

    Our popular Creativity At Work Profile is now available in a reproducible format, enabling you to print unlimited copies for the members of your team or your entire organization for one time fee of just $149.00

    The Creativity At Work Profile is a paper & pencil self-administered, self-learning tool (Now also available online) that helps the user to uncover his or her preferred innovation style. In both numbers and visual graphs, the user will get a revealing picture of how they think creatively, apply creativity, and act on their creative ideas. Answering 42 questions and plotting the results on a 'Systems- Ideas' horizontal axis and an 'Action - Stability' vertical axis, the user produces a clear visual representation of their Innovation status. The user then is shown how to use this information to Think Outside the BOX." The result is a powerful insight into one's own creative thinking capacity and an opening into a more innovative horizon.

    Creativity At Work Profile goes beyond revealing and boosting individual creativity. With 42 more questions about the user's organization ( or department, or team ) and a similar graphic representation by each user to be added together, a collective picture of the organization's innovation status immerges. Users are able to 'measure' in figures and numbers, the size of the possible "Innovation Gap" between their capacity for innovation and what the organization allows by its current culture. This discovery, which tends to startle and arouse the intense interests of participants, leads to discussion and actions towards breaking the boxes that stifle innovation in the organization. The Facilitator's Guide includes added exercises, handouts, and resources to help facilitate the Innovation BOX.

    The Creativity At Work Profile takes about 30 minutes for the Individual Innovation Part, and another 20 minutes to do the Organization ( or Department ) Innovation Part. The drawing of the collective organization graph can take another 10 minutes. Group discussions and action planning can follow for about 30 minutes. The 60 to 90 minutes' duration for this powerful tool can be a part of a training session on innovation, organizational culture, leadership, or creative problem solving. It can also be done as a segment on innovation as part of a department meeting, executive retreat, or other suitable settings. It is by nature a lot of fun to do, while providing solid information and intriguing insight into this vital aspect of individual and organizational performance.

    Detailed Facilitator's Guide and Reproducible Creativity At Work Profile priced at $149.00
  • Click to Order at HumaNext Store
  • If you have any question, please contact us at

    Option 2: Online Creativity and Innovation Profile for Individuals and the Organization

    • Now you can have your team go online and in a few minutes create their individual and organizational creativity profiles and chart the possible gap between their capacity for innovation and the limitations imposed by their work culture.
    • This fascinating tool has enabled some of America's leading organizations to uncover and look at the gap between their people's creativity potential and their corporate culture's tolerance for innovation.
    • This revealing picture provides training facilitators, consultants, and executives with never before available look, and measurements, of the state of innovation in the organization.

    But can you measure creativity and innovation? Can you expand employees' ability to come up with innovative ideas? The answer is yes- and this self-scoring, competency-based online instrument shows you how. The Innovation Gap online tool will help your employees measure how creative their workplace behavior is now and identify ways to develop their skills in this critical area.

    The 84-item assessment provides feedback in the seven categories research shows contribute to creativity and innovation:

    • Creative capacity
    • Levels of curiosity
    • Pattern breaking skills
    • Idea nurturing ability
    • Willingness to experiment and take risks
    • Courage and resilience levels
    • Energetic persistence

    Take organizational thinking to entirely new levels. Participants will reflect on their internal drive to be creative, on ways to free their mind from prevailing wisdom to find fresh perspectives. After completing the assessment, users will plot their scores to produce their own unique Creativity /Innovation profile and discover the Gap between their creative capacity and what's allowed by the work culture.

    Use this non-threatening instrument in workshops and group settings anywhere in your organization where thinking beyond existing mental boundaries can help your company pursue continuous improvements or develop new products and services..
    Cost for 1 user (1 online assessment) is $35

  • Click to Order at HumaNext Store
  • If you have any question, please contact us at


    More Creativity Tools, Videos, and Assessments

    Click here for creativity training tools, assessments, activities, videos, and more 

    creativity at work macys.JPG

    The Macy's Applicant Story: Creativity Every Day

    A high school graduate went to Macy's department stores to apply for a job. She filled the application and found that 100 other applicants did the same thing. Traditional thinking usually tells us to fill the application, go home and hope for the best. Creative thinking leads us to a different behavior.

    The student in this case realized she needed to do something special. She spent the next two hours going through the various departments and writing down some notes. When she finished, she called the personnel manager from her cell phone. "Sir, I have in my hand a list of ten places where I can be of help to you right now. Would you like me to come up and show it to you?"€

    The personnel manager realized the special talent and dedication the applicant had, and he offered her the job.

    It's a misconception to think of creativity as necessarily an off-beat or crazy way of behaving. As this story illustrates, creative thinking can be a very practical way to gain advantage in business and in personal life.

    The Creativity at Work workshop uses a mix of delivery media including stories, quizzes, exercises, activities, and tools to engage participants. These tools make it possible for participants to relate to the materials offered in a more personal and passionate way.


    Jack Welch's Culture of Innovation at GE

    Over the past decade, GE has been registering close to 1000 US patents annually, ranking in the top ten of all companies in the world.

    The GE success story proves that a company can be very old (founded in 1878), and very big (almost quarter of a million employees with over $70 billion annual sales) and still be nimble enough to be on the forefront of innovation in so many fields.

    Jack Welch, GE's former CEO, says, "My job is to listen to, search for, and spread ideas, to expose people to good ideas. When self-confident people see a good idea, they love it."

    GE has been able to do this by creating a unique culture that fosters innovation and creativity. Here are some of Jack Welch's famed methods to achieve this:

    • Empower others: Tap into the potential of all associates
    • Create the Boundaryless Organization: Demolish barriers between departments
    • Ask questions
    • Choose integrity and candor over charts, graphs, and politics
    • Spend more time in action instead of too much planning and budgeting.

    Have No Fear - GE's Work-Out Sessions:

    One of the methods Jack Welch used to create a culture of innovation is the Work-Out Sessions: Freewheeling discussion groups with no fear to speak up.

    • People who are afraid cannot innovate. They cannot generate radical ideas or risk proposing them to their superiors. To become innovative, the organization must create a Have No Fear culture.
    • Research has shown that two beliefs are essential preconditions for a "Have No Fear" culture: First, the belief that one is not putting oneself at significant risk of personal harm (loss of job, embarrassment, loss of material resources) and second, the belief that one is not wasting one's time in speaking up.
    • In short, proposing new risky ideas must be seen as both safe and worthwhile.

    Our Creativity and Innovation At Work workshop provides a segment on how to create a culture of innovation at your organization, with examples from leading American organizations like GE, 3M, and others. Read this page to learn how you can deliver our Creativity & Innovation at Work training to your internal or external clients.


    Set Employees Free to Innovate

    In a workshop on innovation and creativity at work I was giving to the top leaders of a Fortune 50 company in California, I was discussing the essential ingredients for creating a culture of innovation throughout the organization. I mentioned that one of the key ingredients is freedom. I discussed how successful organizations like 3M, GE, Pfizer, Best Buy, and others have created a culture of innovation. I described how 3M has adopted what it calls "The 15% Rule" where people can devote 15% of their time to projects of their own choosing without seeking approval from above.

    A high level executive asked me, To what level down the line would you let employees do this?€

    The question reveals an implied concern that employees down the line might not be suited for enjoying this kind of freedom. This concern is based on two basic assumptions from the industrial model of management: The first is that employees cannot be trusted to do productive work if left without supervision. This is because that old "Command and Control" model assumed that people didn't want to work and therefore must be watched at all times to make sure that they do. Employees were treated as prisoners, the organization as a jail, and managers behaved as their prison guards.

    The other assumption implied in the question was that front-line employees were not really capable of generating innovative ideas. They were perceived to be "hired-hands" that must follow instructions given to them by the managers, who, alone, possessed the capacity of thinking of what needs to be done and what's good for the organization.

    I recommended to the concerned executive to try to push the 15% Rule all they way down the line and see what happens. I said that most employees are capable of wasting more than 15% of their time anyway no matter how tight a control system you put. So isn't it better that they spend that time producing something of value in projects they choose and own? I also suggested that the gain in morale and energy will more than make up for any loss of productivity in employees' original duties. I said this with confidence because I've seen it happen again and again in many culture change and innovation initiatives in the US and abroad. The key factor was always the degree of freedom employees enjoyed at work. It was promising that nobody among the executives in that session disagreed with my recommendation.

    Companies that treat employees as prisoners will only get what a prison system can give; a suffocating atmosphere, low morale, no innovation or productivity, suppressed anger, constant sabotage, and possible destruction. Only when companies set their employees free can they see innovation flourish everywhere and enjoy the results.

    © HumaNext. Register to get our inspiring HumaNext newsletter with many creative ideas at work
    Get our HumaNext newsletter


    Creativity in Advertisement


    Creative Concept, Creative Copy: The BMW Ad


    One of the great places to find creative ideas to boost your creativity is advertisement,

    whether in print or on TV. In the November 2006 copy of Vanity Fair I read these

    words on the left page while a dramatic, yet simple and small photo of the car occupied

    part of the right page's white space. The copy on the page looks and reads like a poem:


    This is not an SUV


    SUVs tend to have poor manners.

    They put their elbows on the table and

    wipe their mouths with their sleeves.

    They do not floss.


    They are boxen.

    Large beasts with huge egos and small brains,

    their DNA is rife with mutation.

    They are inclined toward top-heaviness.


    They frequently laugh too loud

    and ask people to feel their biceps.

    They are full of cruft.

    They are bloated and have seventeen cupholders.


    If it weren't for bad style, they'd have no style at all.


    This is not an SUV


    And on the right page under a photo of the care you read,


    This is the new BMW X3 SAV


    In our creativity workshops, we tell participants..


    1-     You can stimulate your creativity by looking at advertisements in print and on TV all the time. Ads are written by creative copy writers and designed by innovative graphic designers. So you get the benefit of  exposure to the most creative minds for free.

    2-     You can be creative in anything you do. You just need to ask yourself, How can I do this in a better way? What other ways can I accomplish this task? Why is this process being carried out? And are there better ways to do it?


    Creativity Quiz: Two women apply for jobs. They look exactly alike


    On their applications they list the same last name, address and phone number. They were born to the same parents, on the same day, same month, same year. Everything is identical. The receptionist says, "You must be twins. "They say, "No."€

    How is that possible?

    Take a moment to try to figure it out before continuing.

    This question, with a photo of two women, appeared in a national magazine, taking a full color page. Most people can't figure it out. So you turn the page of the magazine to see a photo of a car, with the following line below: They are two from a set of triplets.

    The quiz turned out to be an ad for a Ford SUV. The ad says, "If the answer wasn't obvious, start thinking differently. Which is exactly the strategy behind the totally new 2003 Ford Expedition. Brilliant solutions are easy to see in hindsight. But, having the foresight to come up with one is something completely different. Smart, innovative ideas require unconventional thinking. You have to think without boundaries. The result: 123 major innovations."€

    We really like Ford's creative ad and totally agree with its premise. Innovations come from "unconventional thinking." And that's what we help people learn in our "Creativity at Work" workshop. The course has a number of similar thought-provoking quizzes and puzzles, with explanations of ways to increase the power of the creative thinking process necessary to think differently to solve them. Our pre and post exercises and measurements show that participants in our workshop more than doubled their idea-output capacity after attending this one day mind-expanding workshop.

    You have three choices on Creativity Training:

    1. You can purchase our off-the-shelf program with everything you need to deliver the workshop yourself.
    2. Or can have a HumaNext Certified Facilitator come to your facility to deliver the workshop to your staff or to train your trainers..
    3. Or, you can get certified in our Online Certification Program to learn all what you need to deliver this workshop using our powerful Heart & Mind Learning methodology. Learn more at